“We are marching on.”

“We are marching on.”

Lavinia Goodell, Janesville, Wisconsin, 1873

Do you think women’s marches are a 21st century phenomenon? Far from it. In the summer of 1873, Lavinia Goodell, secretary of Janesville’s newly formed Ladies Temperance Union, helped organize a march to city hall to protest the granting of liquor licenses.

Plans for the march began at a mass meeting at the Janesville opera house. According to an ad Lavinia composed and delivered to the Janesville Gazette, the purpose of the meeting was:

To consider the duties of the hour. This is not a movement of sect or party, but an earnest effort of all the ladies to stay the tide of intemperance in our midst. Let every earnest woman come.

Ad in the Janesville Gazette which begins Mass Meeting! of the Ladies of Janesville.
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