“We are marching on.”
Lavinia Goodell, Janesville, Wisconsin, 1873
Do you think women’s marches are a 21st century phenomenon? Far from it. In the summer of 1873, Lavinia Goodell, secretary of Janesville’s newly formed Ladies Temperance Union, helped organize a march to city hall to protest the granting of liquor licenses.
Plans for the march began at a mass meeting at the Janesville opera house. According to an ad Lavinia composed and delivered to the Janesville Gazette, the purpose of the meeting was:
To consider the duties of the hour. This is not a movement of sect or party, but an earnest effort of all the ladies to stay the tide of intemperance in our midst. Let every earnest woman come.









